Tuesday, August 9, 2011

Design Award FTW

Our Multimedia Design group won an "Award of Excellence" in the 41st University and College Designers Association (UCDA) Design Competition. The group won an award in the 'Going Green' category for our Earth Day graphics. The piece will be on display at this year's design conference in October.

For the second annual Earth Day celebration at Indiana State University, alternative promotional and printing methods were desired in order to keep the environmental impact at a minimum. The Earth Day planning committee asked our designers to create promotional table tents that would sit on thetables in the University food court/commons area. The idea of screen printing on recycled paper lunch bags not only served as a promotional tool for the Earth Day celebration, but strengthened the overall message of sustainability by in itself, being a recyclable item.

By screen printing in-house, we allowed for zero waste of paper and eliminated the use of our 8-color, large format inkjet printer. Recycled paper lunch bags were used as an alternative to a traditional tri-folded, glossy or matte cover stock table tent. Stones found on campus were used to weigh down the bags and returned once the event was complete. Repurposing the bags by students and staff after the celebration as lunch sacks were encouraged. The minimal waste during the printing process resulted in roughly 15 misprinted bags that were also repurposed as lunch sacks by our designer staff.

Thanks to Neha Jain (graduate assistant), Janine Phelps and Sarah Jackson (student designers) for their excellent work!

The digital submissions are still being judged, so we are keeping our fingers crossed...

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